Which do you choose? Obviously B right? This is the issue with the fitness industry. The truth to building a good body: consistency and hard work, compounded over years. It’s not complicated.
It’s also not at all sexy. It’s intangible. Selling someone the idea of what they’ll look like a few years down the road. Hard to do.
“Lose 15 lbs in ONE WEEK with our juice cleanse”.
Anybody that’s actually lost 15 lbs knows it takes a lot of work. And time.
But you’re telling me this cleanse will somehow allow me to bypass all that work. And only a week?
Sold. Easy money.
It’s easier to believe that the missing piece of the puzzle is some special workout program, supplement, or diet.
It’s easier to believe that this workout, diet, etc. contains the magic elixir you’ve been looking for. The one that allows you to skip all the work and get right to the results. It’s a quick fix.
Hence the fitness industry being flooded with quick fixes. Workouts, supplements, diets, cleanses, etc. promising less work, more results, quick. This is where the money is, because this is what people want to hear.
Problem is, there are no quick fixes in fitness. It takes a long time to build a great body.
Everything being sold as an easy shortcut to get the body you want is a scam.
You can’t skip the work.
Some of my favorites:
And many, many more. There are tons of positive, honest voices in the fitness industry. The above list is a good place to start.