1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

Dec 26, 2022
1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi.

  • Mae’s unforgettable Sal moment. (1:15)
  • From employee 1 to CEO. (3:34)
  • The 24-Hour Fitness connection. (6:05)
  • Her shift from animal to human health. (7:45)
  • Her unconventional rise to the CEO seat. (10:39)
  • The importance of building the foundation first. (12:51)
  • How did they source and create their first formulation? (16:13)
  • The biggest challenges of scaling a supplement company. (19:09)
  • The heartbeat of their company. (20:40)
  • Where does the bulk of their revenue stream come from? (25:34)
  • Any surprising markets they have found themselves in? (31:09)
  • The moment they knew Mind Pump was a special partner. (33:46)
  • The value in meshing customer service and sales. (35:53)
  • Organifi’s criteria of who they work with. (41:02)
  • The evolution of the supplement space and what makes her excited about the future. (44:40)
  • Why their quality standards come first and foremost. (46:56)
  • The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23)
  • Shaping the demand for higher quality products. (54:40)
  • The beautiful alignment between Organifi and Mind Pump. (56:19)

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Featured Guest/People Mentioned

Shanais Pelka (@niifounder) Instagram

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