1755: Insider Secrets of the Supplement Industry With Mike Matthews

Feb 21, 2022

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

How did the supply-chain shortage affect Legion? (2:42)
Why Facebook ads are NOT what they used to be. (5:42)
The value of the brand factor. (10:38)
The importance of timing. (12:46)
The dirty tricks behind how the supplement industries sell products. (16:27)
Is the market getting better or worse with weeding out the bad actors? (24:54)
The common marketing ploy of taking research and using it to build profits. (34:50)
The standards that Legion holds to. (37:38)
His predictions on creatine. (45:35)
How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
The details behind Mike’s latest book and who it is for. (1:05:42)
How a good coach will meet someone where they are at. (1:11:45)
Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

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