580: Mike Matthews- Bigger Leaner Stronger Bestselling Author & Fitness Entrepreneur
Aug 24, 2017
In this episode, Sal, Adam & Justin interview best selling author, fellow podcaster and business savvy fitness entrepreneur, Mike Matthews. Mike is a prolific writer, having written a dozen books including Bigger Leaner Stronger, Thinner Leaner Stronger, The Shredded Chef and more. Mike shares a similar philosophy on fitness and nutrition and reveals all in this podcast about his philosophies and the inner workings of his business. You can find Mike at www.muscleforlife.com, www.legionathletics.com and you can also check out his podcast Muscle for Life with Mike Matthews. By the way, there is another full recording with Mike on his podcast with entirely new content. Finally, this podcast was filmed and the video from this podcast will be on Mind Pump TV (YouTube)
- Guys talk their experiences with marijuana (3:10)
- Adam getting into medical marijuana business
- Sal talks about his family member who used cannabinoids for his cancer diagnosis
- Sal used to cure severe gut issues (CBD)
- Justin talks about using CBD to recall memories (early football years)
- Guys talk about big businesses getting into the industry (17:00)
- Do you think everyone should smoke weed? (21:55)
- Anything can be overused/become addicted
- A Band-Aid
- Use to run away from things
- Brain development
- Guys talk supplement industry (29:00)
- Expensive to launch
- Optimize for growth
- What advice would you give for someone wanting to buy supplements? (33:30)
- Do own research about the company/brand
- Serving size to protein ratio
- How widespread is the shenanigans in the supplement manufacturer side? (43:19)
- Mike talks about Legion (48:40)
- Supplement industry changing? (51:10)
- Ingredients
- Organic
- Non-GMO
- Getting organic products from China
- Did Mike ever think about not getting into this industry? (59:40)
- Make the best stuff
- Confident in his execution
- Mike gives examples of successes and failures recently? (1:03:45)
- Unflavored whey protein
- App
- Guys talk business and revenue of success (1:09:25)
- Have good systems in place
- Find great people
- Culture
- Self-image vs. Body image (1:21:10)
- Changing actions
- Being aware
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