870: The Business of Mind Pump- Behind the Scenes with Professor Dominic Morais
Oct 01, 2018
This episode was originally an interview conducted by Professor Dominic Morais of Trinity University as part of a research project on online fitness businesses. Professor Morais’ questions highlighted many aspects of Mind Pump’s origins, growth and business philosophy and practices. This episode provides the most in-depth behind the scenes look at the business of Mind Pump released to date.
- The State of Mind Pump. (2:03)
- How does podcasting fit into their revenue stream? (6:05)
- What lead them to getting a marketing team? (7:10)
- The importance of “lead magnets” for their business growth. (12:24)
- The super hero origin story of Mind Pump. (14:50)
- Wisdom vs. knowledge: Its significance in the rise of the podcast. (19:25)
- How do they convey the art of credibility to their audience? (22:52)
- A melting pot of health and fitness people in one spot. The Mind Pump Private Forum and how they curated a “tribe.” (28:19)
- The watershed moments in their business. (33:00)
- What markers did they pay attention to early on and do they tailor to their audience? (44:30)
- The order of operations behind how they package their MAPS Fitness Programs. (48:25)
- How do they vent sponsors and ultimately choose which ones to work with? (1:01:05)
Featured Guest/People Mentioned:
- Dominic G. Morais (@MoraisDG) Twitter
- Craig Capurso (@craigcapurso) Instagram
- Dr. Justin Brink (@premiere_spine_sport) Instagram
- Dr. Jordan Shallow D.C (@the_muscle_doc) Instagram
- Ben Greenfield (@bengreenfieldfitness) Instagram
- Robert Oberst (@robertoberst) Instagram
Links/Products Mentioned:
- Four Sigmatic
- **Code “mindpump” for 15% off**
- Vuori Clothing
- Felix Gray
- ** FREE Shipping & FREE Returns**
- Thrive Market
- ** Free 1 month membership, $20 off first 3 orders of $49 or more Plus free shipping**
- Smart Drug Smarts: #125: EXERCISE AND COGNITION
- Mind Pump Ep. 538: What the Health Review & MORE
- MAPS Fitness Products
- Mind Pump FREE Resources – Everything You Need to Know to Reach Your Fitness Goals
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