777: Tero Isokauppila- The Magic of Mushrooms & the Real Story of Santa Claus
May 24, 2018
In this episode Sal, Adam & Justin interview Tero Isokauppila, founder and president of Four Sigmatic, about the surprisingly fascinating world of mushrooms. Prepare to have your mind blown!
foursigmatic.com/mindpump “mindpump” at checkout for a discount.
- What made him get into mushrooms? (5:20)
- The Real Story of Santa Claus and the Mushrooms. (8:16)
- How in 2006, he won a Finnish innovation award for discovering that the sought-after Japanese culinary matsutake mushrooms also grow in Finland. (13:20)
- What makes these mushrooms so functional and the benefits of them? (15:35)
- The boot camp for the body. How mushrooms operate in the human body and why we should be consuming them? (22:17)
- Mushrooms the cleaners of the forest. The importance of buying organic or not. (25:50)
- The cycle of life in the eyes of fungi. (31:20)
- Practices and the proper preparation to consume mushroom products. (33:11)
- The extraction process that Four Sigmatic uses to separate their products from the rest. (35:50)
- The top 3 underrated topics people are not talking about? (42:00)
- What are the traditional uses of the chaga mushroom? (46:44)
- What made him start his company Four Sigmatic? (51:51)
- The importance of new media and why they decided to support podcasts. (55:25)
- The business story of the Four Sigmatic origins. (57:40)
- How to control your reality and expectations. (1:08:50)
- What is in store for the future of the company? (1:11:03)
Featured Guest
- Tero Isokauppila – http://www.teroisokauppila.com/
- Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health – Book by Tero Isokauppila – https://amzn.to/2s0L9dy
- Tero Isokauppila (@iamtero) • Instagram
Related Links/Products Mentioned
- Four Sigmatic – https://us.foursigmatic.com/mindpump **Coupon code – “mindpump” at checkout for a discount**
- Santa and the ‘Shrooms: The real story behind the “design” of Christmas – https://inhabitat.com/santa-and-the-shrooms-the-real-story-behind-the-design-of-christmas/
- Amanita muscaria – https://en.wikipedia.org/wiki/Amanita_muscaria
- Number of fungal species has been greatly overestimated – https://www.sciencedaily.com/releases/2015/03/150313083447.htm
- How Are Mushrooms More Similar to Humans than Plants? – https://www.scienceabc.com/nature/how-are-mushrooms-more-similar-to-humans-than-plants.html
- BBC – Earth – Plants talk to each other using an internet of fungus – http://www.bbc.com/earth/story/20141111-plants-have-a-hidden-internet
- Plastic-Eating Mushrooms Could Save the World – https://modernfarmer.com/2015/01/plastic-eating-mushrooms-save-world/
- Oregon Humongous Fungus Sets Record As Largest Single Living Organism On Earth – https://www.opb.org/television/programs/ofg/segment/oregon-humongous-fungus/
- BBC Nature – Reindeer videos, news and facts – http://www.bbc.co.uk/nature/life/Reindeer
- Mushrooms: A Potential Natural Source of Anti-Inflammatory Compounds for Medical Applications – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4258329/
- Cordyceps militaris improves tolerance to high intensity exercise after acute and chronic supplementation – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5236007/
- The sympathetic nervous response in inflammation – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4396833/
- Lion’s Mane (Hericium erinaceus : Effects on Cognitive Function – https://pdfs.semanticscholar.org/81ee/79ff94575d87c5367689bc702aaf6b73bb7c.pdf
- Cancer Ward – Novel by Aleksandr Solzhenitsyn – https://amzn.to/2J2urEh
- Mushroom Academy: Home – https://www.academy.foursigmatic.com/
People Mentioned
- Ben Greenfield (@bengreenfieldfitness) • Instagram
- Paul Chek (@paul.chek) • Instagram
- Tom Bilyeu (@tombilyeu) • Instagram
- Lisa Bilyeu (@lisabilyeu) • Instagram
- Max Lugavere (@maxlugavere) • Instagram
Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.
Get our newest program, MAPS HIIT, an expertly programmed and phased High Intensity Interval Training program designed to maximize fat burn and improve conditioning. Get it at www.mindpumpmedia.com!
Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com.
Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com
Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes:
1. One FREE month’s membership
2. $20 Off your first three purchases of $49 or more (That’s $60 off total!)
3. Free shipping on orders of $49 or more
You insure your car but do you insure YOU? If you don’t, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump
Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates.
Get your Kimera Koffee at www.kimerakoffee.com, code “mindpump” for 10% off!
Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off.
Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products.
Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase!
Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!
Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)
