598 1/2 Making Organic Affordable- Thrive Market with CEO Gunnar Lovelace

Sep 19, 2017

In this episode Sal, Adam & Justin speak with Gunnar Lovelace, one of the co-founders of Thrive Market.

Thrive Market is a fascinating online retailer that is taking the high cost of eating well head-on by offering vetted, high quality organic non-GMO foods for the price of conventional food.

Operating at low margins, they make their revenue through a membership a la Costco and are therefore able to keep prices ridiculously low. They focus heavily on giving back and gift a membership to veterans, school teachers and low income individuals who may have trouble paying for a membership.

Listen to this episode to hear a remarkable story about a remarkable company.

Gunnar talks about how the company got started (4:16)
What kind of pivots have they made as a company? (6:41)
Gunnar talks about the company model (8:57)
- Cut out the middle person
- Buy directly from the source
What was the motivation behind donating a membership to low income family when someone purchases one? How successful has it been? (11:03)
- Giving program
- Food is a transformational force
How has the growth/market been for the company? (13:50)
What does their vetting process look like? (15:40)
Do they get any push back from people/the major corporations? (17:38)
What is something they have currently implemented that they are really proud of? (20:14)
Are they finding any trouble with finding organic foods/products? Keeping up with demand? (23:52)
Gunnar talks about their shipping options / How they package the products you order(26:20)
Gunnar talks about their special offer for Mind Pump listeners (28:05)
How did they find Mind Pump? (30:20)

People Mentioned:

None mentioned in this episode

Also, try Thrive out! They have completely removed the risk. You can get $60 of FREE organic groceries from Thrive Market + free shipping! + free 30 day trial by going to www.thrivemarket.com/mindpump

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