595: Joe De Sena Founder of Spartan Race & the Spartan Up! Podcast

Sep 13, 2017
595: Joe De Sena Founder of Spartan Race & the Spartan Up! Podcast

In this fascinating interview, Sal, Adam & Justin interview Spartan Race founder Joe De Sena.

You will likely agree this is Mind Pump’s most fascinating interview to date. Joe is a master story-teller and his life is absolutely fascinating.

Tales of cleaning pools for crime bosses (the REAL Good Fellas), starting businesses, Japanese Marathon Monks, starting the Spartan Race and much more.

  • The guys introduce themselves to Joe (2:42)
  • Joe talks about the beginning of  the Spartan Race (4:25)
    • Goodfellas filmed in his hometown of Queens
    • Taught life lessons from crime boss next-door neighbor
      • Had pool business
      • Introduced him to 700 clients!
    • His mom got into yoga
    • Went to St. John’s to pursue his education
    • Graduated Cornell and got into stocks
    • Decides to sell the business and go to Wall St.
    • Starts own business on Wall St. and has 10-year run then sells
    • Starts family and moves to farm town
      • Starts wedding business
    • Meet fitness guy that takes him to first Adventure Race
      • Has to go through trial races to join the team
      • Gains perspective through experiences of being challenged
  • What kinds of people do his races? (40:43)
    • CrossFit, Military bulk audience
    • Everyday people
  • What kind of growth has he seen? (42:13)
    • China next market to bring races to
  • In the people he interviews, what makes a person successful? (44:36)
    • No fear
    • Don’t care what people think
    • Upside/downside decision making
  • What scares him now? (48:46)
    • Anything involving his family
  • When did the company take off? (53:45)
    • Came up with name Spartan
    • 3 distances and multiple races a year
      • People can stay on track health wise
    • Had to create a network for people to see
  • Joe talks competition (1:00:35)
  • How else does he monetize the business? (1:04:35)
    • Apparel
    • Gym
  • Moving ahead, what is he looking to tackle? (1:06:20)
    • People need a date
    • Delayed gratification
  •  Joe tells Japan story (1:10:17)
    • Marathon Monks 

Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.

Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com!

Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com.

Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com

Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates.

Get your Kimera Koffee at www.kimerakoffee.com, code “mindpump” for 10% off!

Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off.

Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products.

Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase!

Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Our most popular fitness products

  • Product Image
  • Product Image
  • Product Image
  • Product Image

Sign Up To Receive Our Newsletter