1390: The State of the Gym Industry with UFC Gym President Adam Sedlack
Sep 28, 2020
In this episode, Sal, Adam & Justin speak with UFC Gym president Adam Sedlack.
- The funny story of how Adam met Sal. (4:00)
- Adam’s 24 Hour Fitness journey. (6:54)
- What was it like working for Ray Wilson and Mark Mastrov? (10:04)
- Was the transition rocky when 24 Hour acquired Family Fitness? (12:41)
- The evolution of the gym space: His take on the race to the least expensive. (13:44)
- The pivotal moment he knew 24 Hour was doomed. (18:54)
- The COVID-19 impact on the industry and how the UFC Gyms adapted. (21:22)
- His theory on how Planet Fitness is surviving right now. (27:34)
- Why he believes Governor Gavin Newsom’s policies are costing people their lives. (29:25)
- Behind closed doors conversations: The strategic way UFC Gyms are bringing back the fitness model. (38:39)
- How to get involved politically to make a change. (42:06)
- The mental health effects. (46:00)
- Changing the narrative of fitness, how the at-home model is bringing more fitness awareness. (49:33)
- Mark Mastrov, making BIG moves. (55:58)
- How to build consumer trust in the COVID-19 era. (57:35)
- Their strategy with new media. (1:00:30)
- Does he see any permanent changes to the market? (1:05:49)
- Is remote work a way of the future? (1:10:03)
- His advice to the single gym owner. (1:10:55)
- How to create a community in a two-dimensional world. (1:12:47)
- How you live your journey today will make the difference. (1:15:30)
- From the front desk to President, the evolution of Adam Sedlack. (1:16:54)
- The moment in his journey that changed his life. (1:20:04)
- How to identify honest and authentic people. (1:24:47)
- Fitness, the best personal growth tool there is. (1:26:36)
- Navigating family life during a pandemic. (1:28:28)
- Building a legacy through actions. (1:31:58)
- Are there things he would have done differently when starting a family? (1:34:45)
- Going all-in on being the RV guy. (1:37:25)
- What you may not know about Mark Mastrov. (1:38:35)
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