1197: Four Steps to Creating a Successful Podcast
Jan 02, 2020
1197: Four Steps to Creating a Successful Podcast
- The explosion and growth of podcasting! (2:00)
- How streaming is KING and cable/radio are dying. (5:23)
- The unlimited bandwidth of technology and low barrier to entry. (6:53)
- The HIGH conversion rate of podcasts and creating targeted markets. (8:00)
- Finding advertisers that match your audience. (11:48)
- Audio is the future. (15:13)
- Sound bite conversations vs long-form conversations. (16:00)
- Four Steps to Creating a Successful Podcast.
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- #1 – Be an EXPERT and provide VALUE. (22:21)
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- Invest in quality sound. (28:08)
- #2 – Be authentic and vulnerable. (31:54)
- #3 – Be consistent. (38:08)
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- How your title matters! (42:38)
- Practice, practice, practice. (44:43)
- #4 – Encourage community. (48:30)
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- The lifetime value of a customer. (51:55)
People Mentioned
- Joe Rogan (@joerogan) Instagram
- Bryan Callen (@bryancallen) Instagram
- Brendan Schaub (@brendanschaub) Instagram
- Jordan Harbinger (@jordanharbinger) Instagram
- Kevin Kelly (@kevin2kelly) Twitter
Related Links/Products Mentioned
